Aims & Successes

Waste Reduction Week provides an excellent opportunity to encourage waste reduction within our organizations and communities. The Waste Reduction Week National Executive Committee aims to educate, engage and empower us all to reduce our waste.

The theme of Waste Reduction Week, ‘Too Good to Waste’, is meant to draw attention to the richness and diversity of the natural world and the importance of working towards ecological sustainability through waste avoidance and resource conservation.

Waste Reduction Week's highly successful 2008 campaign garnered over 65 million media impressions and was the winner of a Canadian Public Relations Society (Toronto) ACE award.  WRW took the Gold Award for Brand Development.

Waste Reduction Week 2008 won a Canadian Marketing Association Award in the Public Relations - Not-for-Profit/Fundraising/Public Service category.  The award was presented at the CMA Gala in Toronto on November 27, 2009.